Posts tagged as:

writing

Keeping Your People Engaged in Tough Times

April 18, 2009

[From HarvardBusiness]
1. Communicate, Communicate, Communicate Of course you’re busy searching for business to keep the organization afloat. But employees with an ownership mentality want to know what is happening in their company. Set aside time regularly to provide your employee-owners with information that will help them understand their short-term job prospects. Just as important, provide [...]

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10 ways Twitter is useful for a PR practitioner

April 18, 2009

[From Drew B's take on tech PR]
It’s over two years now since my first impressions of Twitter as a communications tool got scribbled down… (and woo got picked up by the press and online here and there). Now a day does not pass without a mainstream TV channel featuring Twitter. It’s become the new black [...]

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Twitter for PR

March 30, 2009

A few articles covering the subject. Useful reading.
10 ways Twitter is useful for a PR practitioner
Twitter for PR and Marketing Professionals
How to Use Twitter for Marketing & PR
10 Rules for Using Twitter for PR
How to Use Twitter for PR
PR & Twitter…
Some are very recent, some are older. All offer good food for thought.

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20 Blog Topics To Get You Unstuck

March 17, 2009

[From Chris Brogan]
Questions You Might Answer
1. What challenges are my potential customers facing. Do I have any advice for them?
2. What have I read lately? What points were interesting? Can I add more to it?
3. What bugs me? Can I write about another way to approach it?
4. Who do I admire? Can I write something [...]

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Evolution of Advertising and Public Relations: PR’s Winning

February 25, 2009

[From Todd Defren]
I was going over some old presentations that I’d saved in my “Research” folder, and came across a great diagram that Richard Edelman had used at one point. It was meant to depict the evolution of PR in the Social Media era.
It got me to wondering about the other big recipients of marketing [...]

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Ten Thoughts About the Internet

February 24, 2009

[From No Sore Thumbs]
1. Not everyone or every business needs a website. If they do, in many cases the need is just for an HTML business card. If you have no time or inclination to create a dynamic, interesting site, your money is better spent elsewhere.
2. Before you hire a designer, consultant, or expert involving [...]

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Is “social PR” for real? Which agencies get it?

February 22, 2009

With social media being the “hot thing”, which PR agencies get it and which ones don’t? And do companies even care about this stuff?
Extremely interesting article by Jennifer Leggio, based on a research: here the first part, here the second part.

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The Return of Recession Public Relations

February 19, 2009

[From Tech PR Nibbles]
When thinking about PR in a recession the first thing companies need is an understanding of public relations. Everyone understands advertising. Advertising is something you buy. You can buy more, or less, depending on a variety of factors.
PR, however, is something you do. It is the marketing discipline most concerned with how [...]

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Why Facebook Is for Old Fogies

February 16, 2009

[From TIME]
Facebook is five. Maybe you didn’t get it in your news feed, but it was in February 2004 that Harvard student Mark Zuckerberg, along with some classmates, launched the social network that ate the world. Did he realize back then in his dorm that he was witnessing merely the larval stage of his creation? [...]

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PR of the Past vs. PR 2.0 Today

February 14, 2009

[From PR of the Past vs. PR 2.0 Today]

Even though PR is over 100 years old, I can only comment from experience on the last 20 years. As I walk down memory lane, from my first job at Padilla Spear Burdick & Beardsley (now Padilla Spear) until today, I think PR has grown in a [...]

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