Posts tagged as:

social

Diario Aperto 2009

October 18, 2009

I cambiamenti promossi dai social network in Italia, da una ricerca SWG che trovate qui.

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10 ways Twitter is useful for a PR practitioner

April 18, 2009

[From Drew B's take on tech PR]
It’s over two years now since my first impressions of Twitter as a communications tool got scribbled down… (and woo got picked up by the press and online here and there). Now a day does not pass without a mainstream TV channel featuring Twitter. It’s become the new black [...]

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PR agencies are behind…

March 18, 2009

From David Henderson: “PR agencies are behind in digital revolution, behind in social media, and not thought-leaders about communications in the online world, today and tomorrow. For most of them, it’s pretty much business as usual, cranking out irrelevant pitches or blasting spam email press releases. It’s not surprising that many savvy organizations are taking [...]

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To Tweet or Not to Tweet

March 1, 2009

[From Qorvis Blog]
Today’s Washington Post had a great column by Dana Milbank. The piece largely poked fun at members of congress on their blackberry’s twittering away while listening the president make a dire assessment of the U.S. economy.
Milbank’s column highlights the importance of understanding social network mediums. Take for example, President Obama. Obama use of [...]

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Evolution of Advertising and Public Relations: PR’s Winning

February 25, 2009

[From Todd Defren]
I was going over some old presentations that I’d saved in my “Research” folder, and came across a great diagram that Richard Edelman had used at one point. It was meant to depict the evolution of PR in the Social Media era.
It got me to wondering about the other big recipients of marketing [...]

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Uncertain times demand embrace of social media

February 25, 2009

If necessity is the mother of invention, then these financially uncertain times demand that corporate communicators fundamentally rethink the economics of their marketing and communications. Re-enter social media.
[From PR Week Features]

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Ten Thoughts About the Internet

February 24, 2009

[From No Sore Thumbs]
1. Not everyone or every business needs a website. If they do, in many cases the need is just for an HTML business card. If you have no time or inclination to create a dynamic, interesting site, your money is better spent elsewhere.
2. Before you hire a designer, consultant, or expert involving [...]

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Is “social PR” for real? Which agencies get it?

February 22, 2009

With social media being the “hot thing”, which PR agencies get it and which ones don’t? And do companies even care about this stuff?
Extremely interesting article by Jennifer Leggio, based on a research: here the first part, here the second part.

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Why Facebook Is for Old Fogies

February 16, 2009

[From TIME]
Facebook is five. Maybe you didn’t get it in your news feed, but it was in February 2004 that Harvard student Mark Zuckerberg, along with some classmates, launched the social network that ate the world. Did he realize back then in his dorm that he was witnessing merely the larval stage of his creation? [...]

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Four Types of Twitter Users

February 14, 2009

[From Engage in PR]
1) The Malcontent
The malcontent uses Twitter to moan on a variety of topics, some of the more popular being blasting PR people, lamenting on the economy, calling people out through abstract @ messages and in general using Twitter as a complaint department. The malcontent often questions the common perception on Twitter, adding [...]

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