Posts tagged as:

release

PR agencies are behind…

March 18, 2009

From David Henderson: “PR agencies are behind in digital revolution, behind in social media, and not thought-leaders about communications in the online world, today and tomorrow. For most of them, it’s pretty much business as usual, cranking out irrelevant pitches or blasting spam email press releases. It’s not surprising that many savvy organizations are taking [...]

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The Return of Recession Public Relations

February 19, 2009

[From Tech PR Nibbles]
When thinking about PR in a recession the first thing companies need is an understanding of public relations. Everyone understands advertising. Advertising is something you buy. You can buy more, or less, depending on a variety of factors.
PR, however, is something you do. It is the marketing discipline most concerned with how [...]

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PR: why always the bad guys ?

February 14, 2009

An interesting story appeared in yesterday’s USA Today on public relations.
While I admittedly haven’t yet read the book that is referred to in this article, I simply don’t understand why Public Relations continually gets the short end of the stick. PR is such a small industry; there are maybe 200 PR agencies throughout the U.S. [...]

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PR of the Past vs. PR 2.0 Today

February 14, 2009

[From PR of the Past vs. PR 2.0 Today]

Even though PR is over 100 years old, I can only comment from experience on the last 20 years. As I walk down memory lane, from my first job at Padilla Spear Burdick & Beardsley (now Padilla Spear) until today, I think PR has grown in a [...]

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Corporate Blog Guidelines

February 6, 2009

[From Shel Holz]

Be strategic. Don’t blog because you need a blog. The blog should be aligned with your core business objectives. Consider creating a mission statement for your blog, even if you’re the only one who ever sees it.
Post regularly. Infrequent posts don’t create community or attract new readers.
Address controversy and bad news head on.
Don’t [...]

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What all PR people should know about journalists

January 24, 2009

1. Your BS is obvious. Many journalists would describe their roles are professional truth-seekers. In this capacity, they are naturally skeptical and this combination means that their bullsh*t meters are higher than most. So don’t bother with the press releases about hiring your new VP of Sales that no one has ever heard of. Not [...]

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Perché ho cestinato il tuo comunicato stampa

July 30, 2008

1. Le frasi sono troppo lunghe, e la punteggiatura è – se va bene – messa a caso, per cui non aiuta a chiarire i contenuti. Prima di spedirlo, hai riletto il testo?
2. La descrizione dell’azienda è priva di significato: tutti sono leader di tutto (anch’io sono leader tra i professionisti italiani di relazioni pubbliche [...]

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La strada dalle PR alle PR 2.0 alle Relazioni Pubbliche

July 5, 2008

Deirdre Breakenridge, una professionista statunitense, ha appena pubblicato il volume PR 2.0: New Media, New Tools, New Audiences. La prefazione è di Brian Solis, autore del blog PR 2.0. Mi sembra una lettura interessante.
Foreword: The Road from PR to PR 2.0 to Public Relations
Welcome to what just may be the greatest evolution in the history [...]

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Il feed (ri)funziona

June 26, 2008

Grazie a Gianluca Diegoli (alias [mini]marketing), ho scoperto che i feed RSS dei miei blog non funzionavano. Dopo una rapida ricerca sul sito di WordPress, ho saputo che si tratta di un bug della release 2.5.1 che verrà corretto con la 2.5.2, e ho anche trovato una soluzione per il problema. Il feed (ri)funziona, e [...]

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Comunicati stampa e dintorni

December 9, 2007

Provate a ragionare su queste regole:

Don’t just send press releases when "big news" is happening: find good reasons to send them all the time.
Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers.
Write releases replete with keyword-rich copy.
Create links in releases to deliver potential customers [...]

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