Posts tagged as:

pr

Manager delle RP: il nuovo ruolo in azienda

April 27, 2010

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#ijf10 Luca De Biase: l’alba di un nuovo giornalismo

April 22, 2010

Questi sono gli appunti presi in diretta del keynote di Luca De Biase al Festival del Giornalismo di Perugia. Chiedo venia per la qualità, figlia della fretta (e non sono intervenuto volutamente, per evitare di modificare un testo che è permeato di impatto emotivo). Sottolineo solamente un fatto, significativo e grave allo stesso tempo: al [...]

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United States’ first ever Chief Technology Officer

April 19, 2009

Tim O’Reilly presents Aneesh Paul Chopra as the best choice around for the role of United States’ first ever Chief Technology Officer.
Judge by yourself watching – and listening – to his keynote at the 5th Annual State of the Net Conference 2009. I found the speech just amazing, for at least two reasons: the level [...]

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Keeping Your People Engaged in Tough Times

April 18, 2009

[From HarvardBusiness]
1. Communicate, Communicate, Communicate Of course you’re busy searching for business to keep the organization afloat. But employees with an ownership mentality want to know what is happening in their company. Set aside time regularly to provide your employee-owners with information that will help them understand their short-term job prospects. Just as important, provide [...]

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10 ways Twitter is useful for a PR practitioner

April 18, 2009

[From Drew B's take on tech PR]
It’s over two years now since my first impressions of Twitter as a communications tool got scribbled down… (and woo got picked up by the press and online here and there). Now a day does not pass without a mainstream TV channel featuring Twitter. It’s become the new black [...]

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Twitter for PR

March 30, 2009

A few articles covering the subject. Useful reading.
10 ways Twitter is useful for a PR practitioner
Twitter for PR and Marketing Professionals
How to Use Twitter for Marketing & PR
10 Rules for Using Twitter for PR
How to Use Twitter for PR
PR & Twitter…
Some are very recent, some are older. All offer good food for thought.

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PR agencies are behind…

March 18, 2009

From David Henderson: “PR agencies are behind in digital revolution, behind in social media, and not thought-leaders about communications in the online world, today and tomorrow. For most of them, it’s pretty much business as usual, cranking out irrelevant pitches or blasting spam email press releases. It’s not surprising that many savvy organizations are taking [...]

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20 Blog Topics To Get You Unstuck

March 17, 2009

[From Chris Brogan]
Questions You Might Answer
1. What challenges are my potential customers facing. Do I have any advice for them?
2. What have I read lately? What points were interesting? Can I add more to it?
3. What bugs me? Can I write about another way to approach it?
4. Who do I admire? Can I write something [...]

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What will media relations look like in 10-20 years?

March 12, 2009

The summary and the study (PDF), coordinated by Don Bates and sponsored by the George Washington University. Both are extremely interesting.

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How Transparent Are You?

March 11, 2009

[From The Relationship Economy]
Simply by reading what you post, watching your video’s or viewing your images people can easily profile your ego, personality and intellect. It is the person, message and the methods that creates transparency. And transparency is easy to detect is one views the conversation from the human, not institutional, perspective. Human terms [...]

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