Posts tagged as:

Measurement

The Return of Recession Public Relations

February 19, 2009

[From Tech PR Nibbles]
When thinking about PR in a recession the first thing companies need is an understanding of public relations. Everyone understands advertising. Advertising is something you buy. You can buy more, or less, depending on a variety of factors.
PR, however, is something you do. It is the marketing discipline most concerned with how [...]

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PR of the Past vs. PR 2.0 Today

February 14, 2009

[From PR of the Past vs. PR 2.0 Today]

Even though PR is over 100 years old, I can only comment from experience on the last 20 years. As I walk down memory lane, from my first job at Padilla Spear Burdick & Beardsley (now Padilla Spear) until today, I think PR has grown in a [...]

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Ten Rules for PR Agencies (+ Another 10)

February 13, 2009

These ten rules were originally written for lawyers, which happen to be the profession that has inspired PR agencies billing practices based on the dreadful time sheet. I have substituted “lawyer” with “PR”, but have left the other words substancially unchanged. The result is amazing…
1. A great client is one for whom you’d work for [...]

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Five Social Media & PR Measurement Trends to Watch in 2009

February 1, 2009

[From Proving the Value of Public Relations]
1. Social Media Dominates Measurement Conversation
In June of 2008 I did a quick blog analysis to understand the volume of posts about PR/public relations measurement compared to social media measurement. About 80% of all posts were specific to social media measurement. I repeated the analysis for December 2008 and [...]

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Capturing the Total Value of Public Relations

February 1, 2009

[From Proving the Value of Public Relations]
Since public relations is a broad profession and may cover a wide variety of disciplines – media relations, online engagement, crisis communications, public affairs, executive counseling, brand building, events, reputation management, employee communications and financial communications to name a few – it is difficult to conceptualize the totality of [...]

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Misurazione

November 18, 2006

Lo Institute of Public Relations ha appena pubblicato un saggio dal titolo Exploring the Link Between Volume of Media Coverage and Business Outcomes, in formato PDF, da leggere subito. L’istituzione ha un’ampia sezione Research suddivisa in diverse aree tematiche, e all’interno di quella Measurement and Evaluation, una delle più ampie (ben quattro pagine), sottolineo la [...]

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