Posts tagged as:

Innovation

United States’ first ever Chief Technology Officer

April 19, 2009

Tim O’Reilly presents Aneesh Paul Chopra as the best choice around for the role of United States’ first ever Chief Technology Officer.
Judge by yourself watching – and listening – to his keynote at the 5th Annual State of the Net Conference 2009. I found the speech just amazing, for at least two reasons: the level [...]

Read the full article →

Keeping Your People Engaged in Tough Times

April 18, 2009

[From HarvardBusiness]
1. Communicate, Communicate, Communicate Of course you’re busy searching for business to keep the organization afloat. But employees with an ownership mentality want to know what is happening in their company. Set aside time regularly to provide your employee-owners with information that will help them understand their short-term job prospects. Just as important, provide [...]

Read the full article →

Future Visions

March 6, 2009

I’m always fascinated by visions of the future. This is Microsoft’s one.

Read the full article →

Ten Thoughts About the Internet

February 24, 2009

[From No Sore Thumbs]
1. Not everyone or every business needs a website. If they do, in many cases the need is just for an HTML business card. If you have no time or inclination to create a dynamic, interesting site, your money is better spent elsewhere.
2. Before you hire a designer, consultant, or expert involving [...]

Read the full article →

The Return of Recession Public Relations

February 19, 2009

[From Tech PR Nibbles]
When thinking about PR in a recession the first thing companies need is an understanding of public relations. Everyone understands advertising. Advertising is something you buy. You can buy more, or less, depending on a variety of factors.
PR, however, is something you do. It is the marketing discipline most concerned with how [...]

Read the full article →

Ten Rules for PR Agencies (+ Another 10)

February 13, 2009

These ten rules were originally written for lawyers, which happen to be the profession that has inspired PR agencies billing practices based on the dreadful time sheet. I have substituted “lawyer” with “PR”, but have left the other words substancially unchanged. The result is amazing…
1. A great client is one for whom you’d work for [...]

Read the full article →

CIPR Social Media Guidelines

February 6, 2009

The Chartered Institute of Public Relations has updated their Social Media Guidelines.
It’s an interesting reading, with several links to interesting sites and articles at the end of the text.

Read the full article →