Posts tagged as:

email

10 ways Twitter is useful for a PR practitioner

April 18, 2009

[From Drew B's take on tech PR]
It’s over two years now since my first impressions of Twitter as a communications tool got scribbled down… (and woo got picked up by the press and online here and there). Now a day does not pass without a mainstream TV channel featuring Twitter. It’s become the new black [...]

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PR agencies are behind…

March 18, 2009

From David Henderson: “PR agencies are behind in digital revolution, behind in social media, and not thought-leaders about communications in the online world, today and tomorrow. For most of them, it’s pretty much business as usual, cranking out irrelevant pitches or blasting spam email press releases. It’s not surprising that many savvy organizations are taking [...]

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Writing in the Age of Distraction

February 6, 2009

I will have the opportunity of listening to Cory Doctorow tomorrow evening in Milan.
[From Cory Doctorow]
I think I’ve managed to balance things out through a few simple techniques that I’ve been refining for years. I still sometimes feel frazzled and info-whelmed, but that’s rare. Most of the time, I’m on top of my workload and [...]

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What all PR people should know about journalists

January 24, 2009

1. Your BS is obvious. Many journalists would describe their roles are professional truth-seekers. In this capacity, they are naturally skeptical and this combination means that their bullsh*t meters are higher than most. So don’t bother with the press releases about hiring your new VP of Sales that no one has ever heard of. Not [...]

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Oggi è il mio giorno fortunato

April 23, 2008

Inizia con un grande classico: Poste Italiane (la qualità dell’italiano è un mito).
Voi siete stati scelti da Poste Italiane online dipartimento di prendere parte al nostro veloce e facile di ricompensa sondaggio. In cambio offriamo +50,00 EUR di credito tuo account – solo il tuo tempo!
Che ci hanno aiutato a capire meglio come si sentono [...]

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Media Relation

November 29, 2007

Questa presentazione non è su SlideShare, ma vale la pena fare un piccolo sforzo per scaricarla e leggerla. Ci sono un paio di slide assolutamente geniali sui lughi comuni e sullo slang dei comunicati stampa hi-tech, e uno scambio di email che non merita commenti…
Technorati Tags: media relation, promozione, flack, high technology

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Svuotiamo la mailbox

November 17, 2007

La gestione della posta elettronica è un problema comune a un numero sempre più ampio di persone. Qui trovate una presentazione, con il relativo video, che spiega come svuotare la mailbox, e soprattutto come tenerla vuota utilizzando delle semplicissime regole di organizzazione.

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Buongiorno, lei ha chiesto informazioni…

October 8, 2007

No, non ho chiesto informazioni, ho scaricato un white paper perché avevo il sospetto che parlasse di un argomento di qualche interesse e volevo dargli un’occhiata…
Dopo la sua telefonata, però, ho la certezza che non si tratta di un documento interessante, e soprattutto che la sua azienda non ha la più pallida idea di come [...]

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Toshiba sucks

May 22, 2007

My Toshiba laptop was not born under a lucky star. When I received it from the distributor, it worked for a couple of days and then the fan was gone (they call it Dead On Arrival). The support service changed the motherboard, but forgot IrDA and Bluetooth connections. At the time, I didn’t complain, as [...]

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How to get ink in a business magazine

March 6, 2007

Thanks to Stuart Bruce, I’ve reached these sever rules for getting ink in business magazines. Although they have been written by the editor of a UK business magazine, Real Business, I’m pretty sure they’ll work almost everywhere. For sure, they work in Italy, with the exception of rule number six.

Most of our stories talk about how [...]

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