Posts tagged as:

business model

United States’ first ever Chief Technology Officer

April 19, 2009

Tim O’Reilly presents Aneesh Paul Chopra as the best choice around for the role of United States’ first ever Chief Technology Officer.
Judge by yourself watching – and listening – to his keynote at the 5th Annual State of the Net Conference 2009. I found the speech just amazing, for at least two reasons: the level [...]

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Keeping Your People Engaged in Tough Times

April 18, 2009

[From HarvardBusiness]
1. Communicate, Communicate, Communicate Of course you’re busy searching for business to keep the organization afloat. But employees with an ownership mentality want to know what is happening in their company. Set aside time regularly to provide your employee-owners with information that will help them understand their short-term job prospects. Just as important, provide [...]

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The problem with eBooks is not the reader

February 14, 2009

[From Dana Blankenhorm]

The problem with eBooks remains the content, and its licensing models. Bookworm is a nice open source reader, but the question remains how big is its book library, and what are the terms under which you access the material?
The Amazon Kindle has found a niche because Amazon makes certain that channel [...]

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Gira che ti rigira…

November 13, 2007

Volevo commentare questo post di Maurizio Goetz, che si interroga sul modello di business delle aziende del mondo della pubblicità, e rileva come negli Stati Uniti si sia già passati alla fase dell’implementazione mentre in Italia – con calma – si comincia a riflettere sull’opportunità di agire, facendo dei riferimenti al mercato delle relazioni [...]

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Viral

October 17, 2007

Ieri sera, intorno al tavolo dell’Aperitoffee, oltre a Gianluca e Mr White, qualcuno ha per caso visto la testa pelata di Seth Godin? Ormai, è evidente che sulla partita dei contenuti – virali e non, a seconda del caso e della necessità – si gioca una buona parte del futuro della comunicazione, dalla pubblicità alle [...]

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Focus on the stakeholder, not the shareholder

May 6, 2007

Richard Edelman writes we need to keep our clients focused on the stakeholder, not the shareholder model. What about public relation agencies? We belong to the corporate world as much as our clients do, and the strategies that we suggest to our clients should be as well our strategies. In my opinion, large PR agencies [...]

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How to get ink in a business magazine

March 6, 2007

Thanks to Stuart Bruce, I’ve reached these sever rules for getting ink in business magazines. Although they have been written by the editor of a UK business magazine, Real Business, I’m pretty sure they’ll work almost everywhere. For sure, they work in Italy, with the exception of rule number six.

Most of our stories talk about how [...]

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A new business model for the newspaper industry

March 1, 2007

Paul Gillin has written a lengthy article on How the Coming Newspaper Industry Collapse Will Reinvent Journalism (available also as a PDF file), where he outlines a new business model for publishers of “paper” media. The text is quite long, and is definitely worth reading with attention. I will try to summarize it.
Internet has completely [...]

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Why we need a new business model

February 9, 2007

Last year, Robert Gray has reported in a PR Week feature how the staff at 50 UK PR agencies spend their time, based on 12 months worth of research. The results are not surprising, and confirm why the business model built on the billable hour – which, in my opinion, has never been the right [...]

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Time or services?

January 11, 2007

As a client of a PR agency, would you prefer to buy time or services?
According to me, the answer is a no brainer. Therefore, when I was in charge of coordinating five PR agencies scattered around Europe and the US, I’ve always looked for PR services (which, in my opinion, are a combination of brain [...]

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