The Institute for Public Relations has just released a paper about Measuring the Effectiveness of Speakers Program authored by Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners). Speaking opportunities are often sought by executives who want to profile their organizations and products to live audiences for a theoretically small investment. In reality, the investment can be quite substantial, as the costs may include preparing the speech, producing presentation materials and travelling to the conference venue. In some cases, for a fairly brief shot at the podium.
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