From the monthly archives:

February 2009

Jeff Jarvis has a “lemon”, again

February 26, 2009

Jeff Jarvis is twittering after Amazon for the problems he is having with the Kindle 2.
He calls the device a “lemon”, the same term he used for his Dell when he started the “Dell Hell” saga on his blog.
Four years after, same situation on a different media.
Dell has listened, albeit in slow motion. The saga [...]

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Evolution of Advertising and Public Relations: PR’s Winning

February 25, 2009

[From Todd Defren]
I was going over some old presentations that I’d saved in my “Research” folder, and came across a great diagram that Richard Edelman had used at one point. It was meant to depict the evolution of PR in the Social Media era.
It got me to wondering about the other big recipients of marketing [...]

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Bad Publicity is NEVER Good

February 25, 2009

This month has been pretty busy for the sports and entertainment industries. Events like the Grammy Awards, Oscars, Super Bowl and NBA All-Star Weekend are enough to keep a celeb on the red carpet and a PR pro on their trail. But with all the glitz and glamour of star-studded events, sometimes a PR crisis [...]

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Uncertain times demand embrace of social media

February 25, 2009

If necessity is the mother of invention, then these financially uncertain times demand that corporate communicators fundamentally rethink the economics of their marketing and communications. Re-enter social media.
[From PR Week Features]

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Ten Thoughts About the Internet

February 24, 2009

[From No Sore Thumbs]
1. Not everyone or every business needs a website. If they do, in many cases the need is just for an HTML business card. If you have no time or inclination to create a dynamic, interesting site, your money is better spent elsewhere.
2. Before you hire a designer, consultant, or expert involving [...]

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Is “social PR” for real? Which agencies get it?

February 22, 2009

With social media being the “hot thing”, which PR agencies get it and which ones don’t? And do companies even care about this stuff?
Extremely interesting article by Jennifer Leggio, based on a research: here the first part, here the second part.

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The Return of Recession Public Relations

February 19, 2009

[From Tech PR Nibbles]
When thinking about PR in a recession the first thing companies need is an understanding of public relations. Everyone understands advertising. Advertising is something you buy. You can buy more, or less, depending on a variety of factors.
PR, however, is something you do. It is the marketing discipline most concerned with how [...]

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Why Facebook Is for Old Fogies

February 16, 2009

[From TIME]
Facebook is five. Maybe you didn’t get it in your news feed, but it was in February 2004 that Harvard student Mark Zuckerberg, along with some classmates, launched the social network that ate the world. Did he realize back then in his dorm that he was witnessing merely the larval stage of his creation? [...]

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US Internet Users

February 15, 2009

There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population. The US Internet Users report analyzes trends that continue to drive [...]

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Four Types of Twitter Users

February 14, 2009

[From Engage in PR]
1) The Malcontent
The malcontent uses Twitter to moan on a variety of topics, some of the more popular being blasting PR people, lamenting on the economy, calling people out through abstract @ messages and in general using Twitter as a complaint department. The malcontent often questions the common perception on Twitter, adding [...]

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