January 28, 2009
“Social media” was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed [...]
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January 25, 2009
1. Our own client’s time isn’t always ours. Often we would like nothing more than to have our client’s entire rolodex at our disposal so we can accomodate any window you give us … but sometimes it doesn’t work that way. Often, the person you most want to talk to for your story is also [...]
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