From the monthly archives:

March 2007

How businesses are using Web 2.0

March 25, 2007

A McKinsey Global Survey definitely worth reading:

More than three-fourths of executives who responded say they plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.
More than half say they are pleased with their past Internet investments, though some regret not boosting their own [...]

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Digital ethnography

March 23, 2007

Michael Wesch and his digital ethnography team at Kansas State University are exploring the YouTube community. Each one of the nine undergraduate students is producing a short video about a specific aspect, which you can find here.
Michael is better known for the Web 2.0 video, which has been seen by over two million people and [...]

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Measuring the Effectiveness of Speakers Program

March 21, 2007

The Institute for Public Relations has just released a paper about Measuring the Effectiveness of Speakers Program authored by Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners). Speaking opportunities are often sought by executives who want to profile their organizations and products to live audiences for a theoretically small investment. In reality, the [...]

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Is there anyone…

March 20, 2007

Willing to teach him some English? Please bear with us, Francesco Rutelli is a prominent Italian politician, one of the leaders of our government and the Ministry of Culture (the hidden message is that culture in Italy doesn’t include languages, or at least English). From now on, we should include in every travel package 30 [...]

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Rethinking our business (practice) model

March 19, 2007

Toni Muzi Falconi mumbles about several interesting inputs collected while teaching at a social media training seminar organized by Ferpi - the Italian PR Association - in Rome and Milan, and while attending the Euroblog 2007 Symposium organized by Euprera in Ghent. He summarizes the process (which you should definitely read) with this sentence: are we leading to a radically different [...]

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Tired, but happy

March 14, 2007

I’m really tired tonight. I’ve spent the day trying to support Toni Muzi Falconi in explaining to a number of colleagues – members of Ferpi, the Italian Federation of Public Relations – how to interact with social media. Toni is always inspiring, as most of its posts. I strongly suggest to download his last presentation, and have [...]

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Corel, are u there?

March 14, 2007

I know this is partially off topic, but I wanted to warn my readers about Corel Paint Shop Pro XI licenses and Corel’s customer support. I have bought the product on September 22, 2006, paying 99,98 Euro (including VAT). I have downloaded and installed the product, which has worked for a few months without problems. [...]

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Handbook for bloggers and cyber dissidents

March 13, 2007

Reporters Sans Frontières (Reporters without Borders) has issued a handbook for bloggers in countries where the media is censored or under pressure. The book contains handy tips and technical advice on how to to remain anonymous and to get round censorship, by choosing the most suitable method for each situation. It also explains how to [...]

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A free "bible" to learn Ubuntu

March 13, 2007

Ubuntu Linux Bible is the book to read if you want to know everything about the most user friendly Linux distribution. A must read if you have decided to leave Microsoft for a less expensive, more stable and secure operating system.
The book is free, but – being well over 900 pages – is a sizeable 33 [...]

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I believe online is the natural home for public relations

March 8, 2007

Heather Yaxley at GreenBanana writes:
I believe online is the natural home for public relations. We are used to discussion and confronting negative viewpoints through our experience with journalists, activist groups, etc. We are able to respond quickly and flexibility from crisis and issues management perspectives. We are a people business, skilled in group dynamics, connections and interpersonal relationship building. We [...]

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