From the monthly archives:

January 2007

A desperate blogger

January 30, 2007

I have just discovered that my blog isn’t worth of attention, and I’m really desperate… Saatchi & Saatchi has just spammed with a ridiculous press release (if you don’t understand Italian, I suggest a crash course because the release is so bad that after you’ve read it you won’t believe your eyes) the most prominent [...]

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Today’s the day

January 30, 2007

Today, Microsoft is officially announcing Windows Vista, and the world of information technology will change. Starting from today, you will need a brand new mainframe to run the ultimate operating system for personal computers, and you will be perpetually hooked to it by Microsoft obsession for software piracy. Try Linux, you will get back your [...]

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The bullshit show

January 26, 2007

If you want to really ENJOY yourself, to a point that you thought difficult to reach with a “simple” web site, take your time, go to Italia Independent, select ENGlish – which is there for you, the non Italian speakers – and relax. You will discover FEELosophy, TOUCHoice, LIFEvents and STORExperience. Wandering around, you will [...]

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Italian Economy

January 21, 2007

I’ve found a blog that can help those interested in understanding the Italian economy, even if they don’t speak Italian. In addition, there’s a comprehensive blogroll with many interesting sources of information.
Technorati tags: italy, economy

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The Career Manifesto

January 21, 2007

I’ve found this list of rules, which – in my opinion – aren’t just related to the career path but – more generally – to a successful life inside any kind of organization.

Unless you’re working in a coal mine, an emergency ward, or their equivalent, spare us the sad stories about your tough job. The [...]

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A brand new nose

January 19, 2007

I know, this is not PR. But sometimes you have to slow down and think about yourself, and maybe realize that 40 years after you fell on your nose (and broke it, of course), the nose has stopped working, and you can’t breath anymore. Therefore, since last Tuesday I have a new nose, not in [...]

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Time or services?

January 11, 2007

As a client of a PR agency, would you prefer to buy time or services?
According to me, the answer is a no brainer. Therefore, when I was in charge of coordinating five PR agencies scattered around Europe and the US, I’ve always looked for PR services (which, in my opinion, are a combination of brain [...]

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Citizen journalist or stakeholder? Or both?

January 11, 2007

Alberico Tremigliozzi is a brilliant young individual with a deep knowledge of the retail environment, especially of the Italian one. He is working in the role of project leader in a well known multinational company providing solutions to retailers, and can therefore be considered a stakeholder – according to the traditional meaning of the term [...]

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Online behaviours

January 7, 2007

For normal people, a personal computer is a tool. I often say that my laptop is my third generation writing tool after the pen (used at school) and the typewriter (used to write my thesis and press materials until 1981).
I am a perfectly normal PC user, but over the years I have matured some strong [...]

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PR and online communities

January 5, 2007

The internet, and therefore the blogosphere, is based on online communities, each one “fluctuating” around a common interest of its members. They have their roots in the late eighties, in the age of bulletin board systems and proprietary networks (in my opinion, AppleLink and CompuServe were the best examples). I’ve “met” online communities in 1987, [...]

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