JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, has spotted 70 “in” products, services and trends that will help to define 2007.

A few of them are at the convergence point of high technology and social media:

  1. Skype/VoIP
  2. The business of social networking
  3. Citizen journalism
  4. RSS feeds
  5. Google domination (Google as acquirer, and Microsoft as Google follower)

In addition, a couple of them are very interesting for me:

  1. Hitting the off button: demanding downtime
  2. Age shuffling (40 is the new 20, for example)
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