Relazioni di ProssimitÃ
Relazioni Pubbliche e Stakeholder nello Scenario del Terzo Millennio
Focus on the stakeholder, not the shareholder
Author: italovignoli6 May
Richard Edelman writes we need to keep our clients focused on the stakeholder, not the shareholder model. What about public relation agencies? We belong to the corporate world as much as our clients do, and the strategies that we suggest to our clients should be as well our strategies. In my opinion, large PR agencies have abandoned their clients to concentrate on shareholders, and this has forced them to focus on time sheets and billable hours. Because of this attitude they have completely lost a couple of critical factors: quality of client service and innovative thrust. I think that is time to get back to the basics of the profession, and regain our status of corporate consultants.
Technorati Tags: public relations, business model
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One Response for "Focus on the stakeholder, not the shareholder"
I couldn’t have said it better myself! Thanks a lot!!!