Richard Edelman writes we need to keep our clients focused on the stakeholder, not the shareholder model. What about public relation agencies? We belong to the corporate world as much as our clients do, and the strategies that we suggest to our clients should be as well our strategies. In my opinion, large PR agencies have abandoned their clients to concentrate on shareholders, and this has forced them to focus on time sheets and billable hours. Because of this attitude they have completely lost a couple of critical factors: quality of client service and innovative thrust. I think that is time to get back to the basics of the profession, and regain our status of corporate consultants.

Technorati Tags: public relations, business model

These would have been the subjects of my posts on May 5, 2007, if I just had the time:

• Social Media Releases - Everything You Ever Wanted to (or Should) Know - Brian Solis has put together a kind of enciclopedia of the Social Media Release, with a lot of links to the articles and posts that have marked the conversation so far.
• If the Shoe Fits… Social Media in Seven Boxes - Kami Huyse has social media organized in seven categories. Very interesting sistematization, worth at least a second thought by those PR that still refuse to understand that today stakeholders are quite different from yesterday stakeholders.