These would have been the subjects of my posts on May 1, 2007, if I just had the time:

  • PR 2.0 is not Web 2.0 - Brian Solis clearly separates PR 2.0 from Web 2.0. Comments show how PR "less than 1.0" professionals don’t have a clue about what’s happening to their profession.
  • Industry enters a new age: PR 3.0 - The PR Week article criticized by Brian Solis. The fact that the PR industry is growing can’t hide the fact that most PR professionals and agencies are still behind PR 1.0 in terms of professional skills. PR Week should definitely do a better job.
  • PR Week claims industry enters age of PR 3.0, but they couldn’t be more wrong - Brian Solis criticizes the PR Week article, and summarizes the reasons why we can’t talk about PR 3.0 (in Italy, we are still on the way to PR 1.0).