Il sottoscritto, in uno dei momenti di maggiore ispirazione autoreferenziale degli ultimi anni. Se volete conoscere l’origine del titolo, andate a leggere qui.

Nessun tag per questo post.

E’ quello che traspare dalle bocche spalancate di Pier Luca ed Enrico, sotto gli occhi di Gianluca, durante il BBQ Marketing Meeting di sabato scorso, a Cascina Rosina (un posto dove di “camp” ce n’è a perdita d’occhio). L’altro Gianluca, incredibilmente fermo, e Giuseppe in primo piano completano il gruppo.

Technorati Tags: marketing

Tags: Marketing, pr

Nessuna parte di questa pubblicazione, di esclusiva proprietà di [omissis] S.r.l., può essere riprodotta in alcuna forma, con un sistema elettronico o con altri mezzi, senza il preventivo permesso di [omissis] S.r.l. stessa.

In calce a un comunicato stampa, ricevuto oggi. Il buon gusto ci impedisce di commentare…

Technorati Tags: comunicato stampa

Tags: comunicato stampa, pr

My Toshiba laptop was not born under a lucky star. When I received it from the distributor, it worked for a couple of days and then the fan was gone (they call it Dead On Arrival). The support service changed the motherboard, but forgot IrDA and Bluetooth connections. At the time, I didn’t complain, as I needed the PC.

After one year, the screen started to behave in a strange way. All of a sudden, it was randomly switching on and off (i.e., black), especially when on batteries. At the end of April, this problem had increased to the point that was almost impossible to work for more than ten minutes.

On May 4, I’ve brought my laptop to Toshiba’s support center.

Today, after more than two weeks, I’ve called to know why nobody did react or reply, when they were supposed to call in less than 10 days (when you have a laptop, is usually because you need it on a daily basis).

I had to call three times in order to get the promise of an email telling me the cost of the solution (the laptop, of course, isn’t any more under warranty). The line dropped during the first call, after a couple of minutes, while I was waiting for the answer. The line didn’t drop during the second call, but after a 20 minutes wait I discovered that the operator had left for lunch! Unbelievable!!! The third call went smoothly.

I’m still waiting for the email… Guess why I will never buy another Toshiba…

Tags: pr

• Analyst reports: how to read them - Eventually, at the end of the brief, how to read industry analysts reports
• Working with Industry Analysts - Again, a quick guide for people working with industry analysts
• The “other” relations - Analysts relations are the "other" public relations, for IT companies
• The Vendor Pitch - How to present to industry analysts, for vendor briefings
• A Guide to Industry Analysts - A guide to industry analysts relations, from the highly esteemed professionals at Quocirca

Tags: pr, Public Relations

Le relazioni con gli analisti sono una componente fondamentale delle attività di relazioni pubbliche delle aziende di information technology, soprattutto nei Paesi di lingua anglosassone. In Italia, si tratta di un’attività relativamente trascurata. Per chi ne vuole sapere di più, sul sito di Quocirca - azienda inglese - è disponibile una guida.

Technorati Tags: analyst relations

Tags: pr, relazioni pubbliche

JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, has spotted 70 “in” products, services and trends that will help to define 2007.

A few of them are at the convergence point of high technology and social media:

1. Skype/VoIP
2. The business of social networking
3. Citizen journalism
4. RSS feeds
5. Google domination (Google as acquirer, and Microsoft as Google follower)

In addition, a couple of them are very interesting for me:

1. Hitting the off button: demanding downtime
2. Age shuffling (40 is the new 20, for example)

Tags: Journalism, media, pr, Social Media

Richard Edelman writes we need to keep our clients focused on the stakeholder, not the shareholder model. What about public relation agencies? We belong to the corporate world as much as our clients do, and the strategies that we suggest to our clients should be as well our strategies. In my opinion, large PR agencies have abandoned their clients to concentrate on shareholders, and this has forced them to focus on time sheets and billable hours. Because of this attitude they have completely lost a couple of critical factors: quality of client service and innovative thrust. I think that is time to get back to the basics of the profession, and regain our status of corporate consultants.

Technorati Tags: public relations, business model

Tags: pr, Public Relations

These would have been the subjects of my posts on May 5, 2007, if I just had the time:

• Social Media Releases - Everything You Ever Wanted to (or Should) Know - Brian Solis has put together a kind of enciclopedia of the Social Media Release, with a lot of links to the articles and posts that have marked the conversation so far.
• If the Shoe Fits… Social Media in Seven Boxes - Kami Huyse has social media organized in seven categories. Very interesting sistematization, worth at least a second thought by those PR that still refuse to understand that today stakeholders are quite different from yesterday stakeholders.

Tags: media, pr, Social Media

These would have been the subjects of my posts on May 1, 2007, if I just had the time:

• PR 2.0 is not Web 2.0 - Brian Solis clearly separates PR 2.0 from Web 2.0. Comments show how PR "less than 1.0" professionals don’t have a clue about what’s happening to their profession.
• Industry enters a new age: PR 3.0 - The PR Week article criticized by Brian Solis. The fact that the PR industry is growing can’t hide the fact that most PR professionals and agencies are still behind PR 1.0 in terms of professional skills. PR Week should definitely do a better job.
• PR Week claims industry enters age of PR 3.0, but they couldn’t be more wrong - Brian Solis criticizes the PR Week article, and summarizes the reasons why we can’t talk about PR 3.0 (in Italy, we are still on the way to PR 1.0).

Tags: pr