Heather Yaxley at GreenBanana writes:

I believe online is the natural home for public relations. We are used to discussion and confronting negative viewpoints through our experience with journalists, activist groups, etc. We are able to respond quickly and flexibility from crisis and issues management perspectives. We are a people business, skilled in group dynamics, connections and interpersonal relationship building. We understand the value of reputation and how this depends on the perspectives of others rather than on simply what we wish to portray. We understand information - how it flows, the power of word of mouth conversations, the use of narrative to improve recollection. We work creatively with much lower budgets than marketing’s big spend. We have experience in not being able to directly control or measure the outcome of our actions - something business is having to recognise as the power of networks, communications and public opinion is moving to the masses.

I’m not a native English speaker, and therefore I wouldn’t have been able to express these concepts in a better way. I do believe that online is the natural home for public relations.

Tags: Marketing, pr, Public Relations

In mid September I will be in Barcelona for the OpenOffice.org 2007 Conference. I will meet all the friends from around the world that work as volunteers to support the open source office suite which is quickly increasing its popularity and market share around the world. It will be an exciting time.

If you still don’t know OpenOffice.org, you can find all the necessary information and download - obviously for free - the software for Windows, Linux, Solaris or MacOS from this site.

Technorati tags: openoffice

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