These would have been the subjects of my posts on March 26, 2007, if I just had the time:

• Bob Garfield’s “Chaos Scenario 2.0″
• Bob Garfield’s “Chaos Scenario”

Nessun tag per questo post.

A McKinsey Global Survey definitely worth reading:

• More than three-fourths of executives who responded say they plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.
• More than half say they are pleased with their past Internet investments, though some regret not boosting their own capabilities to exploit technology. More executives said they should have acted faster than slower.
• Retailers, who consider their companies cautious investors in the past, are stepping up their pace today. Similarly, many executives in emerging markets such as India and Latin America intend to move more quickly to capture the perceived benefits of these technologies.

Nessun tag per questo post.

These would have been the subjects of my posts on March 24, 2007, if I just had the time:

• Enough Already…
• Social Media Killed…
• The Press Release Is Dead
• The Social Media News…
• Why Use Social Media…
• Social Media News…
• Social Media Release…
• Don’t Kill the Press Release…
• Attention, traditional PR…

Tags: media, pr, Press Release, Social Media

Michael Wesch and his digital ethnography team at Kansas State University are exploring the YouTube community. Each one of the nine undergraduate students is producing a short video about a specific aspect, which you can find here.

Michael is better known for the Web 2.0 video, which has been seen by over two million people and translated in several languages in a month or so. You can find a polished high resolution version here, in a couple of well known multimedia formats.

Technorati tags: Web 2.0, You Tube, social media

Tags: media, pr, Social Media

The Institute for Public Relations has just released a paper about Measuring the Effectiveness of Speakers Program authored by Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners). Speaking opportunities are often sought by executives who want to profile their organizations and products to live audiences for a theoretically small investment. In reality, the investment can be quite substantial, as the costs may include preparing the speech, producing presentation materials and travelling to the conference venue. In some cases, for a fairly brief shot at the podium.

Tags: pr, Public Relations

Willing to teach him some English? Please bear with us, Francesco Rutelli is a prominent Italian politician, one of the leaders of our government and the Ministry of Culture (the hidden message is that culture in Italy doesn’t include languages, or at least English). From now on, we should include in every travel package 30 minutes of English conversation with this man…

Technorati tags: Francesco Rutelli, English language, Italy, tourism

Tags: pr

Toni Muzi Falconi mumbles about several interesting inputs collected while teaching at a social media training seminar organized by Ferpi - the Italian PR Association - in Rome and Milan, and while attending the Euroblog 2007 Symposium organized by Euprera in Ghent. He summarizes the process (which you should definitely read) with this sentence: are we leading to a radically different model of practice which involves much rethinking?

My answer is definitely yes. You can find some of my rants on the subject here, here and here. I will come back on the subject.

Tags: media, pr, Public Relations, Social Media

• Best Practices for Corporate Blogging Social Media
• Blogging’s ROI becoming clearer
• Where’s the Return in ROI of Corporate Blogging?
• Business Blogging Lesson Still Not Learned
• Business Blogging Builds Reputation Through Authenticity and Transparency
• Corporate Blogging: Building a Plan

Tags: media, pr, Social Media

I’m really tired tonight. I’ve spent the day trying to support Toni Muzi Falconi in explaining to a number of colleagues - members of Ferpi, the Italian Federation of Public Relations - how to interact with social media. Toni is always inspiring, as most of its posts. I strongly suggest to download his last presentation, and have a look at slides 13 to 17, and then at slides 20 and 21. I have to work on my presentation, as the agenda has been scrambled - because of the level of interactivity - to the point that the order of the slides is totally different from what I had originally planned. I will upload the documents during next weekend. Stay tuned.

Tags: media, pr, Public Relations, Social Media

I know this is partially off topic, but I wanted to warn my readers about Corel Paint Shop Pro XI licenses and Corel’s customer support. I have bought the product on September 22, 2006, paying 99,98 Euro (including VAT). I have downloaded and installed the product, which has worked for a few months without problems. I’ve used it for cleaning and retouching my digital pictures until Xmas, and then I’ve stopped using it for a few weeks. When I’ve tried to launch it last week, I’ve got a windows with the message that the product had expired, and I’ve not been able to use the software anymore. I’ve written to Corel, using their online form - I hate online forms - and I’m still waiting their answer. Corel, are u there?

Tags: pr