public relations, journalism, social media, media relations, press release, pr, marketing
Relazioni Pubbliche e Stakeholder nello Scenario del Terzo Millennio
11 Jan
Alberico Tremigliozzi is a brilliant young individual with a deep knowledge of the retail environment, especially of the Italian one. He is working in the role of project leader in a well known multinational company providing solutions to retailers, and can therefore be considered a stakeholder - according to the traditional meaning of the term - for a company like Symbol, which develops products also for the retail environment.
Last year, Alberico has started blogging about the retail environment. Because of his deep understanding of the business, his blog has quickly developed into a “daily must read” for the Italian retail industry. Today, he has over 800 daily readers, and is growing quickly. On October 25, Alberico has published an interview to Ugo Mastracchio of Symbol Italy, about the company strategies and technologies.
I have a question. When I’ve talked with Alberico about the interview, was I speaking with a stakeholder or a citizen journalist? Or both? I can’t find a suitable definition for my timesheet.
I’m joking, of course. But if I had to fill in my timesheet with a “proper” definition, I’d probably had to choose between giving up the opportunity or starting an endless discussion with my boss.